Samsung S90C QE55S90CATXXU, 55″, 4K OLED Smart TV (2023)

Samsung’s Quantum Dot OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you’ll experience intensely cinematic viewing – whatever you watch. Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home. Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1 work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you’ll experience ultra-smooth and immersive 4K gaming. See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene. Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar lets you quickly optimise your gameplay-whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Applicable to console and PC Gaming only. With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.